Are you a product creator struggling to get traction with your new product? Or are you an entrepreneur struggling to add your next big winner to your product range?
If so, there’s a chance you’ve got your time split between field work and lab time all wrong.
It’s a problem you may not even realise you have – but one that’s keeping you stuck in a frustrating cycle of getting nowhere first.
So in this video I’ll explain the difference between Lab Time and Field Work – and why you need to do both if you want to make a big impact with your next product idea.