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Cathryn Lavery

Hi, I'm Cathryn.

I’ve created, launched & sold over $25 Million in Direct-To-Consumer (DTC) Products. LittleMight is the place where I share ideas, tools & strategies to help you bring your ideas to life and make an impact in the world.

My story in 12 seconds.
  • I grew up Belfast, Northern Ireland & moved to NYC solo in 2011.

  • Launched my first side-hustle Shopify store in 2012 and grew it to 6-figures while working 60+ hours as an architect.

  • I quit the architecture industry in 2014. This remains the best decision I ever made. (even though it was scary at the time!)

  • My biggest success (so far) has been founding and building BestSelf which was acquired in 2022.

Cathryn Lavery and Emily Colman