Business

business insights and strategies for success
Jan 28
My $230,000 Embezzlement Story

My $230,000 Embezzlement Story

Discover how BestSelf.Co faced a massive embezzlement, losing over $230K, and the strategies implemented to safeguard the future of their business.
11 min read
Oct 13
Why 50/50 partnerships are lazy and the expensive lessons learned from a toxic business partnership

Why 50/50 partnerships are lazy and the expensive lessons learned from a toxic business partnership

Expensive lessons from a challenging business partnership. Here's what happened and what I would do differently next time to choose the right partner, split equity wisely, and navigate partnership pitfalls.
23 min read
Jul 27
The 3 Essentials to Crafting a Product Experience

The 3 Essentials to Crafting a Product Experience

Discover the power of exceptional customer experiences with LittleMight. Transform your business with impactful product experience strategies.
9 min read
Nov 09
How to Hire Rockstar Talent – and what NOT to do

How to Hire Rockstar Talent – and what NOT to do

BestSelf Co’s guide to team building: Learn from our experience in expanding our team, defining roles, and implementing efficient hiring processes.
8 min read
Feb 05
Elizabeth's Story: A Full-time Working Mom to over $104,000 on Kickstarter, to appearing on Shark Tank!

Elizabeth's Story: A Full-time Working Mom to over $104,000 on Kickstarter, to appearing on Shark Tank!

Elizabeth's entrepreneurial story showcases her transition from an idea to a successful physical product business. Discover her path, strategies, and Shark Tank success!
8 min read
Nov 17
How to Run Your Product Launch Like a Presidential Campaign

How to Run Your Product Launch Like a Presidential Campaign

Adopt political strategies for your next product launch or crowdfunding campaign. Learn how to create a compelling message and mobilize your audience.
5 min read
Sep 22
8 Things I learned from Noah Kagan about Sales, Marketing, and Hiring

8 Things I learned from Noah Kagan about Sales, Marketing, and Hiring

Learn valuable insights on sales, marketing, and hiring from Noah Kagan, the Chief Sumo at Appsumo. Discover how to grow your business effectively.
4 min read
Jun 26
Why being comfortable can and WILL hold you back from success

Why being comfortable can and WILL hold you back from success

Find out how embracing discomfort and challenging the norm fueled my success in entrepreneurship. Tips for expanding your comfort zone inside.
4 min read
Mar 02
What I'm Learning about Marketing from the 2016 Presidential Candidates

What I'm Learning about Marketing from the 2016 Presidential Candidates

Dive into the top 3 presidential candidates we've been following. Get insights on their marketing strategies. Sign up for their newsletters now!
14 min read
Dec 10
Kickstarter Lessons Learned and How I Raised over $50K On My Second Try

Kickstarter Lessons Learned and How I Raised over $50K On My Second Try

Explore how a creative entrepreneur harnessed Kickstarter to fund two projects successfully, raising more than $50,000. Learn from this journey of crowdfunding mastery.
8 min read
Nov 26
22 books to read before you quit your job

22 books to read before you quit your job

Learn about the power of books in shaping entrepreneurial success. Sharing a story from architecture to business mastery through reading.
5 min read
Jul 24
Kickstarter Economics 101: The True Costs of a Successful Project

Kickstarter Economics 101: The True Costs of a Successful Project

Demystifying Kickstarter funding: Discover what it really takes to manage a $25K project. Detailed cost breakdown and key insights for aspiring entrepreneurs.
7 min read